How is a custom Shopify store priced?

A custom Shopify store isn’t priced from a catalogue. Its price depends on four things: the number of templates to design, the features to build, the content to produce and what has to carry over from your current site. That’s why Déclic prices each store after a first call, item by item, rather than from a package.

Like a couture piece, a high-end store is made to the brand’s measurements. This guide explains what makes a project vary, what a serious proposal should include and how to compare two quotes.

What makes a project vary

Templates

A template is a page model: the homepage, the collection, the product page, the cart, content pages. A brand selling a dozen products doesn’t need the same templates as a house managing hundreds of references, gift sets and a wholesale offer. Each template is designed, then built and tested on mobile.

Features

Recommendation quiz, set builder, subscriptions, a trade portal, pre-orders, personalisation: each one takes design, development and testing. Some rely on an existing Shopify app, others are custom-coded. That choice affects both the budget and the upkeep.

Content

Photography, art direction, bilingual copy, product pages: a high-end store sells through its images and its words. Supplying finished content or having it produced changes the scope of the project.

What already exists

Starting from scratch, redoing a Shopify store or migrating from WooCommerce, Wix or Magento: a migration adds a URL inventory, redirects and the transfer of customers and orders.

The platform

For most brands, a standard Shopify plan is enough. Shopify Plus makes sense when volumes, wholesale or several markets call for it; the subscription is then negotiated with Shopify.

What a serious proposal includes

A proposal reads like an architect’s quote. It spells out:

• the templates and features included, named one by one;
• the process, from strategy to launch, with approval steps;
• the timeline;
• what stays on your side: content, photos, accounts and subscriptions;
• ownership: the code, theme and files are yours on final payment;
• what happens after launch: training, adjustments, ongoing support.

At Déclic, the proposal arrives in writing after the first call, priced item by item. The 30 days after launch include up to 10 hours of free changes.

Comparing two quotes

Two quotes are compared by what they contain, not by their total. A bought theme that’s been adjusted isn’t a store designed for your brand; a project without strategy or content isn’t the same project. Ask to see stores already delivered, check Shopify Partner status and read what’s excluded. Our guide to choosing a Shopify agency covers the questions to ask.

Timelines

A custom Shopify theme takes 8 to 16 weeks; a migration, from 3 weeks. Content often sets the schedule: a photo shoot needs to be planned early.

An example: Flair

Our founder has worked with Flair since 2022. The project was built in stages: the brand and the store first, then Shopify Plus when growth called for it. It’s often the best way to invest: start with what sells, then add.

To find out what your store would involve, the simplest step is a 15-minute first call. Tell us about your project.

Frequently asked questions

Why doesn’t Déclic publish prices? Because every store is different: a posted price would be too high for a small project, or misleading for a large one. Every store is priced to measure after a first call.

How long does a custom store take? 8 to 16 weeks for a custom theme, depending on templates and content.

Can it be done in stages? Yes. You launch with the essentials, then add features and content as the brand grows.

Do I own the store? Yes: the code, theme and files are yours on final payment.