01
The first impression
The brand, the art direction and the Shopify store, in one light. Belleza type, from product page to footer. Each diffuser presented by the space it scents, not by its price.
Flair: a home fragrance brand built on Shopify Plus
Flair
Case study · Déclic · agencedeclic.ca
The results
- ×3.4
- Conversion rate, from 0.77% in 2022 to 2.60% in 2025
- ×450
- Online sales in 2025 compared with 2022
- +77%
- Sales over the last 12 months
- 47%
- Returning customers, with sales to them up 107% over 12 months
Source: Shopify reports, pulled on October 24, 2026.
Flair’s world
A hotel lobby early in the morning, a spa before the first guest, a living room on a Sunday. That’s where Flair’s home fragrances live, composed in Quebec and diffused cold. Its customers don’t look at a diffuser: they walk into a room and find it just right.
The situation
In 2022, this house that scents hotels barely existed online: a nearly empty website, with no features and no SEO. And a question no one had answered: how do you help someone choose a scent through a screen?
The choice
Our founder has worked with Flair since 2022, before the agency was even founded. Rather than describe notes, we chose to describe places: the room, the hour, the atmosphere each fragrance creates.
What we composed
02
Behind the scenes
The store moved from Shopify to Shopify Plus when growth called for it, with nothing rebuilt. Internal tools simplify the team’s day-to-day work.
03
The return
A page for each commercial sector (hotels, spas, offices, clinics), plus advertising, SEO and copywriting, composed in the same voice as the store.
« Déclic shaped Flair from day one: the image, the store, then the move to Shopify Plus. We have a brand worthy of our fragrances, and results to match. »
Project details
- Services brand, art direction, Shopify store then Shopify Plus, advertising, SEO, copywriting
- Since 2022
- flairdiffusers.com
The full case study, as a PDF.
Download the case study (PDF)