Online stores for fashion and fine jewelry brands
In the fitting room, a jacket falls just right on the first try. At the next counter, a ring turns under the lamp, and light runs along the gold. Online, both gestures still have to exist.
What your customers expect
To see the piece move
Jewelry lives in light, fabric in motion; a still photo isn’t enough.
To choose the right size
A precise guide prevents disappointment and returns.
To know exactly what they’re buying
Solid or plated gold, natural or lab-grown stone: facts, not adjectives.
The three moments
The first impression
The piece is discovered as if under a counter lamp: up close, in motion.
Behind the scenes
A custom commission is requested, reserved and paid for without leaving the store.
The return
An engraving, an anniversary, a matching piece: the house reappears at the right moment.
Is your house one of them? Write to us.
Our guide
We don’t yet have fashion or jewelry work to show you. Our article on what a fine jewelry store should inspire brings together what we know about imagery, descriptions and checkout in this trade.
FAQ
Is Shopify right for fine jewelry?
Yes. Metal, size and stone become choices that change the image and price, within a fully custom design.
Can custom commissions be sold online?
Yes: a page presenting the piece, a request in a few steps, then a deposit and a balance.
How can size returns be reduced?
With a guide specific to each piece, precise measurements and, for rings, resizing explained before purchase.
Can we sell to retailers in the same store?
Yes. Retailers find their catalogues and prices there, out of public view.
How much does a custom store cost?
It depends on pages, features and content. It takes shape during the 15-minute conversation.
Going further
The law in Quebec
- Accurate precious metal marks
- “14K gold” or “925 silver” are governed by federal law.
- Clothing labels
- Fibre content appears in English and French, with the dealer’s identity.
- Stones described without ambiguity
- A synthetic or treated stone is presented clearly as such.
- French and Law 25
- The store is available in French, and advertising cookies wait for consent.
Show us your pieces. We’ll start by looking at them closely.
A few questions, then a 15-minute conversation to book.
Write to us