Branding and identity agency in Montreal
A parcel arrives. Before she even opens it, from the colour of the paper and the letterforms of the name, the customer knows who it’s from.
This service belongs to the first impression.
Déclic is a branding agency in Montreal for brands that sell online. Brand platform, logo, visual identity, art direction: brands people recognize at first glance, that keep their promise all the way to the last page of the store. Today an identity lives on a phone, in a six-second ad, next to ten competitors. We design it for those places.
What makes it recognizable
05- 01
Words before the logo
Who the brand speaks to, what it promises, what it refuses to say. A short document, read in ten minutes, applied the next day.
- 02
An identity pared to the essential
Logo, type, palette, layout rules: few elements, as sharp in a favicon as on a storefront.
- 03
Images that sell
Light, framing, materials: we set the art direction and guide the shoots.
- 04
A voice
A tone, a vocabulary, what to avoid, applied to the website, product pages and ads.
- 05
Guidelines people want to follow
Everything in clear guidelines. Your partners apply the brand without calling you.
Designed for the screen, not for print
Most identities are designed for paper, then adapted to the web. We do the opposite. A typeface too thin on mobile, a colour that shifts, a logo unreadable at small sizes: we catch it before your customers do.
What we’ve built
Our founder has shaped this home fragrance brand’s image since 2022: identity, Belleza type, art direction. Flair’s story Velar Protection — A security brand that breaks the codes of its trade: black, gold, clean capitals. Velar’s story Générationnel — A hospitality, luxury and lifestyle marketing agency, born with the image of an established house. Générationnel’s story
What clients ask before signing
How much does a brand identity cost?
It depends on scope: a logo alone, a full identity, or a platform with guidelines and art direction. It takes shape in the 15-minute conversation.
How long does it take?
4 to 8 weeks, from brand platform to final guidelines.
Can you evolve our brand without starting over?
Yes. Often a brand doesn’t need redoing, just tightening. We’ll tell you honestly what’s worth keeping.
Do we own the brand?
Yes. On final payment, you receive the source files and every useful format.