Générationnel
Case study · Déclic · agencedeclic.ca
A reception room just before the guests arrive: the glasses are set, the light is ready. Générationnel, the marketing agency founded by Vladia Innocent, shapes the image of hospitality, luxury and lifestyle houses. Its clientele judges an agency by how it presents itself.
Everything started from zero: no brand, no website. An agency promising image to luxury houses first needed its own.
To launch the company in 2026 with the confidence of an established house, rather than the look of a young agency. A manifesto rather than a list of services.
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A bilingual brand and website, opening on a single line: “Some brands are seen. Others mark their generation.” Images set into the text, as in a magazine. A handwritten signature, and Montreal’s GPS coordinates signing every page.
« Déclic translated exactly the experience we want to offer our clients. From the very first visit, the site conveys the trust and refinement a luxury clientele deserves. »
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