Journal
What a customer experiences when they step into a brand, and what you need to know to compose it: the store, the law, the language, the measurement. Guides written for high-end brands in Quebec and Canada, to read before you decide.
Shopify stores
The law in Quebec
Quebec Law 25 and software projects: what must your portal or app plan for?
Quebec Law 25 for software projects: what a portal or app must plan for, from the privacy impact assessment to hosting, access and activity logs.
Quebec Law 25 and advertising: how do you run the Meta pixel and Google Ads with consent?
Do your Meta and Google ads need to be in French in Quebec?
Platforms and automation
Google Workspace and Apps Script: automating how you follow up on enquiries
Google Workspace automation with Apps Script: track every enquiry, from confirmations to reminders, without adding new software for your team.
Automating with AI without losing the human touch: concrete cases
Web app or mobile app: which one for your business?
Industries
A premium service business website: what builds trust?
What builds trust on a premium service business website: first impression, proof, clarity, the enquiry form and follow-up, explained by example.
Selling specialty food online in Canada: how do you deliver freshness?
