Email and SMS for Shopify stores, on Klaviyo
The bottle is almost empty. That morning, an email arrives, in the brand’s voice, with the refill one tap away. Nothing more.
This service belongs to the return.
Déclic designs email and SMS for high-end Shopify stores on Klaviyo: welcome, abandoned cart, post-purchase, back in stock and early-access launches. Messages that look like the brand, sent at the right moment, only to people who agreed to receive them, as Canada’s Anti-Spam Legislation (CASL) requires.
Who it’s for
Brands that already have customers and want them to come back. Stores that send an occasional newsletter but no automated messages. Brands that want to add SMS without becoming intrusive.
What we do, step by step
- 01Review the list Where subscribers came from, with what consent, and what they’ve received so far.
- 02Connect Klaviyo to Shopify Products, orders and browsing behaviour feed the messages, with no manual entry.
- 03Write the automated flows
- Welcome: introduce the brand before selling.
- Abandoned cart: remind without pushing.
- Post-purchase: usage and care tips, then a review request.
- Back in stock: let people know when a product returns or when it’s time to reorder.
- Early-access launches: subscribers first.
- 04Keep SMS for the right moments Shipping, launches, carts: a text is read immediately, so it has to earn it.
- 05Measure and adjust monthly Sales attributed to each flow, unsubscribes, deliverability.
The right message, to those who chose it
Proper consent, for email and SMS alike
CASL applies to both. We distinguish express and implied consent, identify the sender in every message, and give every send a simple unsubscribe.
French messages in Quebec
Templates, copy and subject lines are written in both languages, and each subscriber receives their own.
Emails that look like the store
Same type, same images, same restraint. A high-end email doesn’t shout “sale” in the subject line.
Flair
Our founder has worked with Flair since 2022. Today, 47% of its customers are returning customers, and sales to them grew 107% over the last 12 months. Flair’s story
Frequently asked questions
Why Klaviyo?
Because it connects directly to Shopify and brings email and SMS together. If you already use another tool, the audit will tell you whether switching is worth it.
Can we email past customers?
A recent purchase creates implied consent, for a limited time. Beyond that, you need express consent. Our CASL article explains the rules.
How many texts should we send?
Few. SMS is for moments that justify it: a shipment, a launch, a forgotten cart.
Will messages be bilingual?
Yes. Each subscriber gets their language, with copy adapted rather than translated.
Can you take over an existing Klaviyo account?
Yes. We start by checking consents and the flows already in place.