Shopify migration without losing sales or SEO
On a Monday morning, the store moved house overnight. Customers order as they did the day before; the pages they found in Google are still there.
This service belongs to behind the scenes.
Déclic migrates WooCommerce, Wix, Squarespace and Magento stores to Shopify: products, customers, order history, and a redirect for every old URL. Sales never stop. In as little as 3 weeks.
What the migration carries over
Products, variants, images and descriptions. Collections. Customer accounts and order history. Pages and posts. Titles and meta descriptions. And every old URL, redirected to its new address. Only one thing doesn’t transfer: customer passwords. We write the email that invites customers to reactivate their accounts.
Your SEO, protected URL by URL
On Shopify, products live under /products/ and collections under /collections/, prefixes that can’t be changed. So almost every URL will change. Without a 301 redirect, each one leads to an error, then drops out of Google. We redirect every URL to its closest page, never the homepage, and keep the titles and copy that already rank.
Six steps, one night
- 01Inventoryevery URL, and the pages that get visits and links.
- 02Baseline: traffic and rankings, to measure afterwards.
- 03Redirect plan, one line per URL.
- 04Buildthe Shopify store behind a password while the old one keeps selling.
- 05Switch: domain, tested redirects, a real order, sitemap submitted to Google the same day.
- 06Monitorerrors in the weeks that follow.
Migrate and redesign in one go
The store is being rebuilt anyway: it’s often the right moment for a custom Shopify theme. The URL structure stays stable.
One address at a time
Our founder has worked with Flair since 2022, from its first Shopify store to Shopify Plus, with the same care for structure and SEO. Flair’s story The full method, step by step
What clients ask before signing
Will I lose my search rankings?
Not if every old URL is redirected. A slight temporary dip is normal; a lasting drop points to a missed redirect.
Does my store have to close?
No. The new one is built in parallel and the switch takes a few hours.
How much does a migration cost?
It depends on the number of products, pages and redirects; it takes shape in the 15-minute conversation.
How long does it take?
From 3 weeks. With a custom theme, plan on the timeline of a full project.
Should I move straight to Shopify Plus?
Rarely. Most brands migrate to a standard plan. When to move to Plus