Freedom: Brand and Website for a Luxury Yacht

The world of Freedom

A Friday evening at the port of Miami. The lines come off after dinner, you wake up in the Bahamas, and the water changes colour at every stop on the way to the Exumas. People who charter a 32-metre yacht have already seen a great deal: what they want is a week that feels like their own, and a crew that prepared it before they arrived.

The situation

A yacht of this class is chartered on the strength of an image. The week had to be readable before the very first inquiry: the route, the stops, the comfort on board, the crew.

The choice

A restrained brand, a name set in wide capitals, and a website that tells the week the way you would live it: day after day, stop by stop.

What we composed

The first impression

A name in wide capitals, shaped like a hull, that opens onto the sea the moment you arrive on the site. Deep blues, a sea-glass green, a single touch of sand.

The Freedom name in wide capitals, white on deep blue, as the site opens — The detail: the name that opens onto the sea.

Behind the scenes

The itinerary reads on a nautical chart drawn for the site: as you scroll, the yacht leaves Miami and follows the week, day after day, down to the Exumas. Performance reads on a dial, as it would at the helm.

The nautical chart on Freedom’s website: the yacht’s route from Miami to the Exumas, and Sunday’s plan — The detail: the week, traced on a nautical chart.

The return

A quote request in a few steps: the date, the departure port, the number of guests, the occasion. The crew receives a complete request, ready to become a week.

Freedom’s swim platform, at the waterline — The detail: the swim platform, at the waterline.

Freedom: the brand and website of a luxury yacht