Meta ads for high-end brands
Between two friends’ photos, an image stops under the thumb. It looks like the brand, not like a promotion.
This service belongs to the return.
Déclic designs and runs Meta advertising (Facebook and Instagram) for high-end brands selling on Shopify. Ads that look like the brand rather than a promotion, written in French for Quebec, and measured with the Conversions API and the visitor’s consent.
Who it’s for
Brands whose products are discovered through images: fragrance, beauty, fashion, home living, fine food. Brands that want to be known without wearing down their image with discounts.
What we do, step by step
- 01Start from the brand Who buys, why, and when. A Meta campaign aimed at everyone speaks to no one.
- 02Create ads that look like the brand Photos, short videos, carousels and copy in the same direction as the store. Several versions, so the numbers can choose.
- 03Structure the campaigns Introduce the brand, bring back visitors who hesitated, bring customers back again. Each stage has its message.
- 04Measure with consent The Meta pixel and the Conversions API, connected to Shopify, send data only after the visitor consents.
- 05Refresh the creative Ads wear out. We replace them before they cost more than they bring in, and report monthly.
Measure accurately, and within the rules
Rare promotions
A high-end brand that advertises discounts every week teaches customers to wait for the next one. We focus on the product, the material and the story.
French ads in Quebec
Commercial advertising aimed at Quebec is in French. English versions are added for the rest of Canada, adapted rather than translated.
The Conversions API, with consent
It makes measurement more reliable than the pixel alone, provided it respects Law 25: nothing is sent without the visitor’s agreement.
Flair
Our founder has worked with Flair since 2022 and produces its ad creative in line with its brand. Over the last 12 months, its sales have grown 77%; its conversion rate has grown 3.4 times since 2022. Flair’s story
Frequently asked questions
Do we need lots of video?
Not necessarily. A few short videos and good photos are enough to start; the numbers then show which format deserves more.
Does the ad account stay in our name?
Yes. Campaigns live in your Meta ad account, paid with your card. You see every dollar spent.
Why the Conversions API?
Because the pixel alone loses part of the data, especially on mobile. Connected to Shopify, the API sends sales directly to Meta, with the visitor’s consent.
Do our ads need to be in French?
To target Quebec, yes. Our article on French-language advertising explains the rules.
How soon will we see results?
First trends appear within a few weeks; a campaign usually settles within one to two months.