Google Ads for Shopify brands
Someone types the exact name of what you sell. Your product appears, with its real photo and real price; one click, and they’re already on the right page.
This service belongs to the return.
Déclic runs Google Ads for high-end Shopify brands: Search ads on the queries that buy, plus Google Shopping and Performance Max fed by your catalogue. Budgets are steered by real sales, not clicks, and they stay in your own Google Ads account, in your name.
Who it’s for
Brands already selling online that want every advertising dollar measured in sales. Stores whose products are searched by name, material or use. Founders who want to understand where their budget goes.
What we do, step by step
- 01Read the account If you already run campaigns, we look at what sells, what costs without selling and what’s missing. If not, we start from your best products and margins.
- 02Put the catalogue in order Google Shopping and Performance Max read your catalogue through Merchant Center. Titles, descriptions, images, prices and availability have to be right there: that’s often where half the result is decided.
- 03Build the campaigns Search for brand and high-intent queries, Shopping to show the product with its price, Performance Max when the catalogue and data allow it.
- 04Measure accurately Conversions are tracked from Shopify, with the visitor’s consent, so Google optimizes on real sales rather than estimates.
- 05Adjust weekly, report monthly Search terms to exclude, products to push, budgets to shift. A short report: what was done, what sold, what changes next.
Measure accurately, and within the rules
Tracking that respects Law 25
In Quebec, advertising cookies stay off until the visitor accepts them. We set up Google’s consent mode and Shopify’s banner so measurement stays reliable without breaking the law.
Ads in French
An ad aimed at Quebec is written in French. We write both versions, never a machine translation.
A cared-for catalogue
A high-end brand doesn’t show up in Google Shopping with a supplier photo and a truncated title. The product feed is part of the brand image.
Flair
Our founder has worked with Flair since 2022, from the store to the advertising. Over the last 12 months, its sales have grown 77%, and 47% of its customers are returning customers. Flair’s story
Frequently asked questions
Google Shopping or Performance Max?
Both rely on your catalogue. Performance Max runs across Google and learns fast, but needs enough sales to optimize well. We often start with Shopping and Search, then add Performance Max once the data supports it.
Does the ad budget stay in our name?
Yes. Campaigns live in your Google Ads account, paid with your card. You see every dollar spent.
How much budget should we plan?
Enough for campaigns to learn within a few weeks. We set it together based on your margins, products and goals, then adjust it to sales.
Do we need to rebuild the store before advertising?
Not always. But ads that lead to a slow page or a vague product page pay for visits that don’t buy. The free audit tells you within days.
What do you need to start?
Access to your Google Ads and Merchant Center accounts, or their creation, and admin access to Shopify.